Ron Schneidermann shares how the pandemic fueled the outdoor app’s explosive growth and where it’s headed next — while on a hike, of course.
By Kate Bradshaw
This story was first published in The Mercury News on March 15, 2024.
If you like to hike, chances are good that you know AllTrails. More than 60 million hikers use the San Francisco-based hiking app, which offers 400,000 curated trail guides to locations around the world. With more than a billion miles of trails logged, the platform was named Apple’s iPhone app of the year in 2023.
The app provides trail reviews and user-generated hiking tips for nature lovers in every country in the world, but it also offers some insights into its users — how much we’re getting outdoors these days, for example, and which trails we love most. (Bay Area hikers are all about the Mission Peak Loop, followed by Land’s End and Steep Ravine.)
We recently met up with AllTrails CEO Ron Schneidermann near his Alamo home — for a hike, of course — at Las Trampas Regional Wilderness to talk about the company, app features in the works and how his team is working to help more people than ever connect with nature.
Full story here.
Kate Bradshaw 
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