Jennifer Flores, left, and her mother Rosa Luviano, owners of Monarca Valley Floral, make arrangements in their backyard at their home in Rohnert Park, Calif. on Sunday, August 7, 2022. (Beth Schlanker/The Press Democrat)
Matriarch of the family passes down wisdom, artistry of creating bouquets to daughter who uses social media to find customers
By Kate Bradshaw
Published Aug. 29, 2022 in the Santa Rosa Press Democrat.
For one Rohnert Park family who’s experienced hardships, illnesses, celebrations, birthdays and more, there has been one consistent way to mark each occasion: with a bouquet of flowers.
Two of those family members, mother-daughter duo Rosa Luviano and Jennifer Flores, have gone into business together to share their artistry and knowledge of flower arranging with their community.
Monarca Valley Floral, which began about a year and a half ago, is a blossoming Sonoma County business that has branched far beyond appearances at the SoCo Market to offer custom floral arrangements for events such as weddings and quinceañeras. Through the business’ Instagram, customers and flower appreciators can see vivid visuals of the team’s creative arrangements from an elegant wedding centerpiece featuring white roses, to a rainbow bouquet of floral colors and textures in a mason jar, to a Valentine’s Day beer bouquet featuring bottles of Modelo embedded in greenery and baby’s breath. The flowers have even made their way to this year’s San Francisco State University graduation ceremony at Oracle Park in San Francisco.
It all began when the mother and daughter team decided to start the business one day during the COVID-19 pandemic when, Luviano said, she was feeling depressed and unhappy.
“Flowers are something that always give me peace and happiness, and my daughter has always been pushing me to do something that really makes me happy,” she said. “That’s why we decided to start Monarca Valley.”
Full story here.
Kate Bradshaw 
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